Advil
Guidance on pain relief solutions
Guidance on pain relief solutions
Role
UX/UI Designer
Project Type
Website
Date
2022
Contribution
Web design, User testing, CMS
Advil needed to catch up with their competitors: Tylenol and Bayer. More than 80% of website traffic comes from mobile users (particularly from in-store), that wasn't having a great experience with their previous websites. I mentioned websites, because they had 4 different of them, one for each type of products, and they need to centralize all information in one place.
Advil needed to catch up with their competitors: Tylenol and Bayer. More than 80% of website traffic comes from mobile users (particularly from in-store), that wasn't having a great experience with their previous websites. I mentioned websites, because they had 4 different of them, one for each type of products, and they need to centralize all information in one place.
Advil needed to catch up with their competitors: Tylenol and Bayer. More than 80% of website traffic comes from mobile users (particularly from in-store), that wasn't having a great experience with their previous websites. I mentioned websites, because they had 4 different of them, one for each type of products, and they need to centralize all information in one place.
UI Phase
Based on the testing results, we adjusted the UX and moved forward using the Advil brand guidelines and the AXURE infrastrucute to build the final UI, targeting the AA WCAG compliant for accesibility, and usability and best practices.
UI Phase
Based on the testing results, we adjusted the UX and moved forward using the Advil brand guidelines and the AXURE infrastrucute to build the final UI, targeting the AA WCAG compliant for accesibility, and usability and best practices.
Outcomes
Advil was able to surpass their traffic by more than 50% from prior designs, as an outcome of a successful redesign merging 4 websites into a single address.
Outcomes
Advil was able to surpass their traffic by more than 50% from prior designs, as an outcome of a successful redesign merging 4 websites into a single address.
+23%
Average traffic increase